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№4' 2008

MEDICO-SOCIAL PROBLEMS

MONITORING IN MANAGEMENT OF A RESORT SERVICE PROVIDER

V. I. RACHKO, A. I. SERDIUK, B. A. ROGOZHIN

The use of marketing instruments in promoting management decision taking in the practice of providing sanatorium−resort and recreation services was investigated. The organization and technology of their use are featured. The efficacy parameters are reported.

Key words: resort services, marketing instruments, management, efficacy.

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